The Internet calls it a Tech Stack, I like to call it a Tech Suite.

But whatever you call it, I know how overwhelming it can feel to figure out what tech to use for your online business. Research is great, but sometimes the best insights come from seeing how your favorite people connect their work to their audience—you included.

When you look at the platforms used by people you already admire and feel comfortable learning from, it gives you helpful context that goes beyond just reading reviews or feature lists. It’s like getting a behind-the-scenes look at how they make things work.

So, here are some of my favorites. Each one is pretty unique—in budget, values, and preferences—and I’ve learned so much from all of them.

I hope this makes it a little easier as you navigate choosing the right digital tools for your business!