BLUE CAFE LAKEWOOD
Brand Blueprint
GET CLEAR ON WHAT MATTERS & MAKE SURE THAT YOU’RE TRANSLATING EFFECTIVELY
The Brand Blueprint
At Blue Cafe, you want more than just a successful business—you want a space where customers feel a genuine connection. But if your brand message isn't clear, customers might not understand what makes your cafe special. The Brand Blueprint is here to help you refine and communicate your unique identity, ensuring every detail reflects who you truly are.
The Brand Blueprint is a comprehensive process that combines strategy and creativity to bring your brand to life. It’s about defining your core values, identifying where your message might be getting lost, and developing practical solutions to make sure every aspect of your business communicates clearly and effectively.
What You’ll Receive
Two 1-Hour Meetings: We’ll kick things off with two focused meetings to dive deep into what Blue Cafe is all about and what you want it to become. This is our chance to explore your vision, understand your challenges, and set clear goals.
A Collaborative Vision Board: To ensure we’re on the same page, we’ll create a vision board that captures the look, feel, and essence of your brand. This board will serve as a visual guide, aligning everyone on the team with the brand direction.
A Comprehensive 20-Page PDF: This document will be your brand’s new bible. It includes:
The Final Vision: A clear, detailed articulation of your brand’s identity, mission, and values.
Some Refined Logo Options: Fresh visuals that embody your brand’s spirit and are ready to use across all platforms.
Social Media Guide: Practical advice on how to visually and verbally represent your brand online, including copywriting support and content ideas tailored to your audience.
Interior Design & Merch Suggestions: Tips and ideas to ensure your physical space and branded merchandise reflect the brand identity we establish together. We’ll look at main areas like menu boards, merchandise areas, and some walls that might benefit from something a little more personality.
A Mission & Vision Page to bring employees on board with what matters to Blue Cafe
Our Process Together
Defining and Aligning: Through our meetings and vision board, we’ll collaboratively define your core mission, values, and operational goals. This ensures everyone is aligned and understands what makes Blue Cafe unique.
Identifying and Resolving Gaps: We’ll look at where your brand messaging might not be hitting the mark. Together, we’ll find those gaps and create tailored solutions, from refining your visual identity to improving how you engage customers both online and in-person.
Designing a Clear Path Forward: As your brand designer and translator, I’ll help craft a cohesive vision that resonates with your customers and brings more people through your doors. The goal is not just to look good but to grow your customer base and increase sales with a strong, recognizable brand identity.
Why this matters for Blue Cafe
Your brand is the story you tell every day. If that story isn’t clear, customers won’t know why they should choose you. With The Brand Blueprint, we’ll make sure your story is not only understood but also celebrated. With this clarity, almost everything becomes easier, because it’s essentially a Decision Filter that you can use to make sure you or your staff is staying aligned with what matters most– making sure customers get the experience that you want for them.
Ready to Never Have This Problem Again? 😉
Let’s get started. Click below to begin your journey with The Brand Blueprint and turn your cafe into the community favorite it’s meant to be.
