Thinking through the numbers

Doing this on your own, I estimate this taking you a year, not because it’ll take all those hours but in my experience there’s just always something that will take priority in a business like yours. Together we can just knock it out in 30 days. I know that sounds crazy, but it’s a fairly straightforward process once we have the foundational aspects decided. I’m an expert at what I do and you are an expert at what you do, so when you combine those, we’re pretty efficient!!

Your first collection will be designed to sell out in a very specific way, and that has to do with how we create and market the collection. I will help you set up this type of system so that you can have more certainty with launches and less time designing and making things that don’t sell.

My goal for your first launch, which wouldn’t happen until closer to Holiday or some kind of Open House event in the Fall would be designed to sell a minimum of 50% of your collection. I would give you a specific plan for how this works, and it’s easier than you’d think.

I’d be planning to establish you as an Artist Brand (versus a Production Brand that will be selling consistenly).

• An Artist Brand launches collections less often but they’re higher priced and are different than anything out there that a customer could get. You sell seasonally.

• A Production Brand creates a larger collection that is meant to go together and sells consistently, all year.

The goal for me would be that this collection doesn’t require a huge amount from you all the time, but in planned moments that feel doable while managing other parts of your business. Within 3 years, if you continue to follow this format, I imagine this part of your brand can bring in $50k per year.