sos wines

After opening their boutique wine shop on the shores of lake erie, Alison and Jason were realizing that people have been missing what’s most important about them.

“We take wine seriously. Ourselves? Absolutely not.”

Alison and Jason’s wine journey, shaped by their travels abroad and their love for offbeat bottle shops from Brooklyn to Barcelona, found an unexpected home on the shores of Lake Erie. SOS Wines began as a dream to bring a little slice of the wider world back to Vermilion — a place where great wine, good humor, and global sensibilities could thrive together. Inside their cozy, light-filled boutique, shelves of natural, classic, and delightfully weird wines line the walls, each one handpicked with a mix of expertise and playful curiosity. At the center of it all sits their one-of-a-kind Tasting Bar — a lineup of over 80 wines, each waiting to be sampled, questioned, and discovered.

Now, we’re shaping the next chapter of SOS Wines through thoughtful creative direction, relationship-centered marketing, and a website refresh. Alison and Jason had the heart, the talent, and the unforgettable in-person experience — but none of the brand assets or digital clarity needed to help the right people recognize them, remember them, or feel invited in. Together, we’re building the visual language, stories, and signals that match the world they’ve created inside their shop: warm, curious, European-influenced, and joyfully unpretentious. Our work brings their tasting bar, their global sensibilities, and their playful expertise into focus, creating the kind of brand presence that reaches beyond their four walls and begins imprinting on the minds (and hearts) of the people who will love them most.