Let’s get optimized!

OPTIMIZING THE BASICS ON YOUR WEBSITE

SEO Setup Form

Name

First Name

Last Name

Email

Website

http://

I've emailed Steph my Keywords

Please note that I will not begin until I receive the keywords you'd like me to use

YES! (great job!!! I'll get started ASAP)

NOPE! (ps, don't send this form until you do)

Here's my Google Analytics Measurement ID (G-)

I've already made Steph an admin on my site and sent her the invitation

Please don't share this form until you do that ;)

YES! (woo-hoo, let's get this show on the road!)

NOPE! (you know what to do)

I understand that work will begin after submission of this intake form and I understand that the work will be completed with 7 days from the time this form is submitted. I understand that if I fail to provide relevant information within 24 hours of submitting this form that I forfeit any work that can't be completed without said information. There will be no refunds on this work, and any unused hours will not be credited. I understand that I purchased 6 hours of retainer work for setting up Basic SEO on my website and I play an integral part in getting important information to Steph at the beginning of the project if I want it included in this 6-hour, 7-day scope. I understand that any additional information provided outside of the Intake Form and Keyword Organizer will not be used for this project.

Yes, I understand and agree to these terms.

YOUR SEO PREP LIST

Sign up for Google Analytics here
Share your Google ID# (G-) with me in the Client Intake Form
Fill out your Client Intake Form
Fill out your Keyword Organizer Form + Share it with me via email when you’ve got enough for me to work with
Make sure you invite me as an admin on your website. You can use my hello@stephsheldon email address

MY SEO LIST

Once I receive your Keywords and Google Analytics ID#, I’ll begin working and I’ll wrap up your work within 7 days of receiving both of those.

BASIC NEW WEBSITE SEO SETUP

Image Optimization
Page SEO Optimization
Installation of Google Analytics on your site

About Keywords

Basic Website Keyword Setup

You will have a smaller list than you would if you had a core set of 20 or more blog posts. Think about what your client would search for if they were searching for your name or a professional like you. Make sure to include some long-tail-keywords that match up with the images that you already have on your site. If you need support choosing your keywords, head over here to Moz’s Keyword Explorer. I can also support you in this process. If you’d like to purchase a more robust SEO package, just let me know by sending m an email.

Blog-Based Keyword Setup

There are many advantages to having a blog, and more space to weave in keywords is one of them. When you decide on your 1-4 categories and 20 core blog posts, you’ll have so much room to build in a longer list of keywords, and also match keywords to certain articles to increase your Google Search Rankings as well as the know, like and trust factor with potential clients and customers.

What are Long-Tail Keywords?

Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they’re using voice search. Most long-tail keywords have lower search volume than short or “head” keywords. They’re a little bit counter-intuitive, at first, but they can be hugely valuable if you know how to use them.

Think about it: if you google the word “logo” (a very broad keyword sometimes referred to as a “head term”) what are the chances you’re going to end up clicking through to a sale? But if you google “chic and modern logo for a forward-thinking coaching brand” you know exactly what you’re looking for and you’re probably prepared to pay for it then and there.

Obviously, you’re going to draw less traffic with a long-tail keyword than you would with a more common one, but the traffic you do draw will be better: more focused, more committed, and more desirous of your services.