Getting your best work out there consistently is most challenging–

1. at the beginning (when your brain offers you doubt and you haven’t practiced telling it to cool it 🥶)

2. when you don’t have any structure to use again and again to make things easier as time goes on

And there’s a lot of advice out there that will deter you from creating valuable writing filled with personality and directed by your heart and soul and instead create work as though you’re a robot checking off a task list trying to finish everything as quickly as possible.

Here’s why that doesn’t work. Clients and customers have nervous systems that can sniff out when they’re being presented with words that are meant to fool them. You know this, right? And also, any advice that suggests that it’s totally fine to try to trick people or not care about them truly is not advice that I would recommend building a business on.

A structure that supports a true relationship between you and those reading your writing is one of the most valuable things you can invest in. There are many reasons why learning to write in your own voice, about what you find interesting and in a way that acknowledges the importance of the reader (not every reader, but the one that’s right for you) is impactful for your life and business. Here’s a few.

1. Writing as an actual practice is usually where we figure out what we’re actually thinking.

2. Building a business from social media alone puts your business at risk, and we see that especially right now. Instagram isn’t working how it always has, and even top-notch creators with large audiences aren’t able to connect with them consistently.

3. The more you write consistently, the better you get. It’s just like most things. Small moments of consistent effort yield big results over time.

4. Your desire to find a short cut will short change you and your clients. It will end up taking longer, being harder, and will not support close, connected relationships with the folks who are out there looking for what you have to say.