2nd Quarter Support
A LOOK AT THE SHAPES THIS WORK COULD TAKE
Here’s what you said–
I've definitely been enjoying what we've created together. And, if you have the availability, would like to add on to our body of work.
I know I've missed out on the flow of posting everything we've created, so that's one thing I'd like to review with you.
Here are my other thoughts on what I'd like to work on with you and/or hire you to work on:
-2 More At Home Features
Working with me to define my "ideal" client and my content pillars so I have some but not aggressive structure
More story & post slides using the photos/content we already have -- maybe 5-8?
A better "review" post slide - slides or stories with photos seem to work best. Nothing that I've used is getting consistent traction; it's the one format I don't care for
And just getting organized with what I have to work with.
ON PIVOTING / EVOLVING:
If I don’t pivot, I’m in for a negative job experience. I already don’t love this job, and I love the job of mentoring and teaching.
I feel handcuffed in these ways–
How can I evolve this to not just be in CLE?
A lot of the things that are important are unnatural in my personality
Introverted
Exhausting to show up, get ready, and be on
I have become someone who does NOTHING in my personal time
Even though I’m good at them they exhaust me
I’ve go to be available when the house is listed
I’m unable to schedule anything on the weekends
In essence, my life is very very very narrow right now.
Some Ideas for Us
COACHING / CONSULTING ($750 total)
Ideal Client + Content Pillars 2-hour Virtual Working Session | $500
During that meeting, let’s also talk through how this is related to your Review Slides so we can determine a better format
1-hour Content Review
Getting You Set Up With a Simple Structure | $250
CONTENT CREATION / 30-DAY DESIGN RETAINER ($750)
I can start on this as soon as we have our 2-hour Virtual Session because we’ll need some direction from that meeting
2 At-Home Photo Sessions (with client interview + written content)
Availability: Between April 15-May 15 (we’ll pick a weekend)
5-8 Story / Post Slides for Spring / Summer focus
Refining the Review Slides (based on the conversation above)
Edited to add a basic, text-based Newsletter format
SPRING SHOOT $500
Spring Photo Shoot for you
Let’s highlight a local business or location you love
Restaurant / Shop / Neighborhood / etc
Maybe let’s get a few photos of you working WITH a client (we can overlap this with an at-home session if you want)
A few photos of you at home working (to add to your gallery)
I’ll also make some b-roll photos for you that you can use for reviews
CAREER PIVOT COACHING / CONSULTING $500
2-Hour Meeting
1 Hour– Discussing You + What You Want / Don’t Want, along with what makes you different and what also interests you
1 Hour Visioning out potential ideas (with no judgement) to just see where it takes us
I bet that after this meeting, we’ll have direction, clarity and next steps…….
NOTES FROM CANDACE / MAY 4TH:
For Instagram, can we either: do posts in Instagram Portrait; OR in both Stories & Portrait? Let's start a new strand on Canva for the new ones just so I can differentiate. Also, I did upgrade my Canva account so now you should be able to kick me out - lol- from yours (I probably need a little time just to make sure everything I need is transferred over but that's it)
Steph: Sure! Do you want me to take care of that (the move and setup of your upgraded Canva?)
Feel free to share any ideas for new review format but I liked your idea of a close up of a curated photo
Can I pay your a bit extra to set up a newsletter format (2nd draft option) for newsletters where I write more body and only a link or two to the blog? I'm getting confused trying to do a newsletter like that, where I want to share IN the body of the newsletter. I know we're trying to drive them over but I also want the option of sharing fewer blogs and then trying to get them over there to read more. I took a generic stab at it and just didn't feel it was laying out correctly. I just got Shira Gill's first newsletter, something similar to that but in general - just something with more text IN the newsletter instead of all links but still in an easy to read format
I’m happy to include this in your retainer- I’ve got you down for 8 hours
Your Ideal Client
✔️ They want to buy or sell a home soon.
✔️ They value expertise, personalized attention, and a seamless experience when buying or selling a home.
✔️ They know what they want.
✔️ They seek a trusted advisor who can simplify the process, alleviate stress, and help them achieve their real estate goals with confidence.
✔️ They’re used to paying for this type of service and you reassure them that it’s worth it.
✔️ They might be first-time homebuyers and are looking for someone who will help them understand and simplify the process.
Here’s how they’ll know you’re the right fit–
You embody (in your content, on your website, and from personal referrals) the things that feel right to them
Here’s what you can guarantee every client:
Deep Local Insight: I know the ins and outs of the market like the back of my hand. I'm your go-to guide for all the best spots and hidden gems in the neighborhood.
Tailored Care: My goal for every client is that it feels like you’re my only client. I will listen intently and adapt my approach to fit your dreams and desires, making sure every detail is just right.
Smooth Sailing: Imagine a home-buying process so smooth you barely notice any bumps. That’s what it’s like with someone like me handling things. I take care of the complexities so you can focus on the excitement of finding your new home.
Constant Connection: I keep the lines of communication wide open. I keep you in the loop at every turn, ensuring you’re always informed and comfortable with each step.
Creative Touches: I'm not just about the usual tactics. I think outside the box—like penning heartfelt letters to sellers—to make sure you stand out in the home-buying crowd.
Genuine Support: Working with me, you’ll feel genuinely cared for—like a true partner. I'm all about protecting your interests and making sure you’re happy from start to finish.
Fun and Easy: Who says buying or selling a home has to be stressful? I bring a calm and cheerful energy that makes the whole process enjoyable. You’ll be smiling all the way to your new doorstep!
WHAT RISES TO THE TOPWhat’s it like to work with Candace?
Warm
Reliable
Dedicated
Here’s how your clients consistently speak about you and their experience with you–
Knowledgeable: You have a deep grasp of the real estate market and the local community, and this really stands out. Your ability to guide clients through complex decisions with such ease is not only impressive but incredibly reassuring.
Personable and Approachable: Your clients consistently mention how easy it is to talk to you. Your friendly demeanor makes a big difference, helping them feel comfortable and confident in sharing their dreams and concerns right from the start.
Patient and Attentive: The care you take in listening and personalizing your service for each client is something truly special. It’s clear you’re dedicated to finding just the right solution for each individual’s needs, and that’s something they deeply value.
Calm and Reassuring: Real estate can be a rollercoaster, but your calm and confident approach makes it feel more like a smooth ride. Your clients really appreciate how you make the process less stressful and more enjoyable.
Communicative: Keeping everyone informed every step of the way is a big part of your success. Your clients never feel out of the loop, which builds tremendous trust and makes the whole process smoother.
Innovative: Your creative thinking—like those personalized letters to sellers—really makes a difference. It’s strategies like these that enhance your clients' chances and showcase your unique approach in this competitive field.
Dedicated: Above all, your commitment to your clients' happiness and success shines through. They see it in your dedication to making the process enjoyable and ensuring their best interests are always at the forefront.
ALIGNMENT– a shift that will make you magnetic
The challenge for any client who is in growth mode is to bring that same set of qualities into every part of their life more honestly and holistically. The best question to ask is how can I make my client’s and the general public’s (aka, my potential client base) experience of me match what it’s like to work with me 1-1?
When you don’t learn how to embody these characteristics, you’re just performing. Performing is exhausting, frustrating and draining.
Q: How do I EMBODY Knowledgeable?
You share knowledge consistently.
You deeply believe you have knowledge to share that others will highly value and want to hear.
Q: How do I EMBODY Personable and Approachable?
You convey knowledge in a personable and approachable way. Write like you speak, and craft posts in ways that are easy to get value from.
You deeply believe that you are personal and approachable.
Q: How do I EMBODY Patient and Attentive?
You embody patience by writing with patience. You pay attention to your digital communication so that it’s not rushed or lacking proper detail.
You approach yourself and others with patience and attentiveness.
Q: How do I EMBODY Calm and Reassuring?
You offer calm and reassurance in your communication. For instance, you might say, “I know you’re feeling confused, so I want to assure you that I’m going to keep things simple and approachable.”
You coach your own brain to be calm and reassuring to YOU.
You practice calm. You practice feeling assured that you’re safe, you’re evolving, you’re on your way.
Q: How do I EMBODY Communicative?
You practice good communication, and you just simply know and believe that you are a good communicator.
Q: How do I EMBODY Innovative?
You do things in an innovative way, in ways that other realtors are not.
You take risks.
You do things differently.
You spend time THINKING about how you can be innovative and coaching yourself when you’re resisting it.
Q: How do I EMBODY Dedicated?
You show up consistently and you are dedicated to all of the qualities above and you coach yourself through the drama of not wanting to do it.
You also set appropriate boundaries that help you create capacity– the activities that you love, that make your life happier. All work and no play does NOT work for staying dedicated.
You practice dedication to your FULL self, not only one part of your life (like work).
EMBODYING THESE QUALITIES IN PERSON & ONLINEKnowledgeable
Knowledgeable means having or showing knowledge, information, or understanding about a particular subject or field. It describes someone who is well-informed and familiar with various facts, details, and aspects of a specific topic or area of expertise.
TAKING IT FURTHER:
Knowledgeability isn’t just about hoarding information or flaunting your expertise; it’s about how you share what you know in a way that resonates and adds real value. It’s being well-informed and confident in your field, while also being approachable and understandable. Being knowledgeable means you’re constantly learning and evolving, not just for your own growth but so you can better serve and guide others. It's about breaking down complex ideas into digestible, relatable pieces that empower your audience or clients. In essence, being knowledgeable means being a trusted resource that others can rely on not just for information, but for inspiration and guidance.
EMBODYING THESE QUALITIES IN PERSON & ONLINECalm + Reassuring
The term "calm" refers to a state of being free from agitation, excitement, or disturbance. It can describe someone who is not easily upset or excited and who maintains a steady, composed demeanor. Being calm involves a sense of inner peace and stability, which often reflects outwardly as a controlled, serene attitude, especially in stressful or challenging situations.
The term "reassuring" refers to the act or quality of restoring confidence, relieving doubts, and making someone feel less anxious or uncertain. It involves offering comfort and support that calms fears and reinforces a sense of security and stability. Reassuring someone typically means providing them with words, actions, or signs that help alleviate worries and convey that things are under control or will improve.
TAKING IT FURTHER:
Calm is more than just a quiet moment or a break from the chaos; it’s a superpower in our hectic world. It’s about finding that inner peace that anchors you, even on the busy days filled with meetings and deadlines. Being calm allows us to respond instead of react, to listen deeply, and to connect genuinely. It's not just about being serene on the surface—it's about cultivating a mindset that helps you approach each situation with clarity and intention. Whether you're navigating business decisions, creative challenges, or personal relationships, maintaining calmness is key to embracing each part of your journey and showing up fully. It's about making space to breathe deeply and act from a place of strength and centeredness.
Reassurance is like a warm embrace—it’s about being there for someone when they need it most, offering comfort, and instilling a sense of confidence in their hearts. It's not about fixing every problem or providing all the answers; it's about showing up with empathy and understanding. Reassurance is a powerful tool in our relationships, whether it's with clients, friends, or loved ones. It's about being a source of strength and support, reminding others that they're not alone and that brighter days are ahead. When we offer reassurance, we create a space where they can share fears and worries. It's how we build trust, deepen connections, and lift each other up along the journey.
EMBODYING THESE QUALITIES IN PERSON & ONLINECommunicative
The term "communicative" refers to the ability or inclination to express thoughts, ideas, or feelings effectively through verbal or non-verbal means. It involves sharing information, exchanging messages, and engaging in dialogue with others in a clear, articulate manner. Being communicative also entails being receptive to others' communication and actively participating in the exchange of ideas or information.
TAKING IT FURTHER:
In business, marketing, and social media, being communicative is absolutely essential. It's not just about putting your message out there; it's about actively engaging with your audience, sparking meaningful conversations, and showing your authentic self. Whether you're posting on social media, sending out emails, or meeting with clients, effective communication is what sets you apart from the competition. It builds trust, fosters connections, and creates a sense of community around your brand. When you're communicative, you're not just talking at people; you're inviting them to join the conversation and become part of something bigger.
EMBODYING THESE QUALITIES IN PERSON & ONLINEInnovative
The term "innovative" refers to the ability to introduce new ideas, methods, or technologies that are original and creative, often leading to positive change or advancement.
TAKING IT FURTHER:
Innovation isn't just about coming up with groundbreaking ideas; it's about being open to new possibilities and unafraid to challenge the status quo. In your business journey, it’s always striving to be innovative by constantly seeking out fresh perspectives, experimenting with new strategies, and embracing the unknown. Whether it's exploring innovative marketing techniques, adopting cutting-edge technologies, or reinventing an industry identity, being innovative is key to staying relevant and achieving long-term success. By continuously pushing boundaries and embracing change, you’ll be able to adapt and thrive in an ever-evolving landscape, creating new opportunities and driving positive growth for your business.
EMBODYING THESE QUALITIES IN PERSON & ONLINEPersonable & Approachable
The term "personable" describes someone who has a pleasant or agreeable manner that makes them easy to relate to and enjoyable to be around. It often implies a friendly, engaging, and charismatic personality, which makes others feel comfortable and at ease in their presence.
The term "approachable" describes someone who is easy to talk to and friendly, making others feel comfortable in initiating contact or conversation. An approachable person is often perceived as open and warm, creating an inviting and non-intimidating atmosphere.
TAKING IT FURTHER:
In both marketing and life, being approachable isn’t just about being friendly; it's about being real. It's about showing up as your true self, flaws and all, and inviting others to do the same. When we drop the facades and share our genuine stories, we create a space where real connections can flourish. Approachability means your audience or the people you meet feel seen, heard, and valued. It’s about making it easy for others to reach out, connect, and engage with you on a human level. Whether it’s through your social media posts, the emails you send, or the conversations you have, being approachable is about being accessible and relatable, making others feel comfortable in your presence.
Personability is all about being your genuine self and making others feel comfortable to be the same around you. It's not just about being nice; it's about being real, showing up with empathy, and engaging with sincerity. When you're personable, you create a warm, inviting atmosphere that encourages others to open up and connect on a deeper level. It's about making everyone feel seen and valued, whether it's in a business meeting, at a networking event, or even on social media. Being personable is a game-changer—it breaks down barriers and builds bridges. It's how you turn interactions into lasting relationships and how you make people not just listen, but feel truly heard.
EMBODYING THESE QUALITIES IN PERSON & ONLINEPatient & Attentive
The term "patient" describes someone who is able to accept or tolerate delays, problems, or suffering without becoming annoyed or anxious. A patient person demonstrates calm endurance, steadiness, and a willingness to wait when necessary, often under challenging or frustrating circumstances.
The term "attentive" refers to being observant, considerate, and focused on paying close attention to someone or something. It involves actively listening, showing interest, and responding thoughtfully to the needs or concerns of others
TAKING IT FURTHER:
Being patient isn't just about waiting around for things to happen. It's about embracing the journey, understanding that good things take time, and giving yourself grace along the way. It’s about showing up, day in and day out, and trusting the process, even when progress feels slow. Patience is a secret superpower that allows us to grow, to breathe, and to create space for the magic to unfold in its own perfect timing. It’s also leading with that quality and helping your clients see that it’s a philosophy you live by, even when things aren’t working as fast as they want.
Being attentive is about more than just hearing someone—it's about truly listening with your heart and mind. It's about being fully present in the moment, showing genuine interest, and picking up on the little details that matter. When we're attentive, we make others feel valued and heard. We notice when they're struggling, celebrate their successes, and offer support when they need it most. Attentiveness is a superpower in our fast-paced world—it deepens connections, fosters empathy, and helps us build stronger, more fulfilling relationships. Whether it's in business or in life, being attentive is the key to understanding and connecting with others on a deeper level.
EMBODYING THESE QUALITIES IN PERSON & ONLINEDedicated
"Dedicated" refers to being committed, devoted, and loyal to a particular task, cause, or goal, often involving a high level of focus, effort, and perseverance.
TAKING IT FURTHER:
Dedication is about committing wholeheartedly to your goals and consistently putting in the effort to achieve them. It means showing up, doing the work, and pushing through challenges because you believe in what you’re doing. However, it’s crucial to recognize that dedication should not lead to burnout or overworking. True dedication includes knowing when to pause, recharge, and take care of yourself.
To prevent burnout while staying dedicated, it’s essential to set clear boundaries between work and personal time. This might mean scheduling regular breaks, prioritizing tasks to manage workload effectively, and learning to say no when necessary.