Creative Direction

Marketing is story sharing. It’s connecting to those who you want to help. It’s expressing what’s true to you in a beautiful way that lands with your dream client. I specialize in closing the gap between what you say and what your dream client hears. Effective marketing requires messaging and images that are thoughtfully-aligned with financial strategy, so that the more you put out, the more you get back. And that’s what I’m here to ensure– that the energy you expend in reaching out is reciprocated, because it relates perfectly to what your client needs to hear.

 
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Creative Direction Includes–

  • 2 photo shoots per quarter*

    • Product-focused (for the product(s) you’re focusing on in the following quarter)

    • Brand-focused (to continue to teach the world who you are and who you’re for)

  • Audit of all marketing platforms with a few things in mind–

    • Analytics

    • Is the message being lost because of design / technical issues?

    • How can we optimize each interaction / platform?

  • Review of Client Experience on all Platforms and brand recommendations

* in some cases, if we’re not in the same city, I’ll produce the shoot in collaboration with a local photographer and you will be responsible for their fees.

 
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Clockwise from bottom left–

Meg, Founder of Six Figs. Gigi, Founder of Giavonna Evans Yoga. Abby Kennedy, Founder of Shoppe Flora. Sherron, Founder of Spirit Adherent. Annie, Founder of Harness Cycle + Groundswell. Lisa, Founder of Lisa Quine Illustration. Kim, Founder of Loose Leaf Creative. Lauren, Halle & Courtney–Founders of 3 Sisters Yoga. Katie, Founder of Her Turn Co. Lizzie, Founder of Lizzie Schlafer Photography.