Business Owner Names
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First Name
Last Name
Business Partner Names
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First Name
Last Name
Title of Partner 2
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What aesthetic speaks to your brand most?
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Please share the story of how you created this business.
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Describe a DREAM project to me.
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Who is the Client? What is the Budget? How long do you have for the project? Where is it located? What is the Work?
What type of business growth do you want to see in 5 years?
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New products? A certain revenue or customer goal? Etc.
Which magazine would you love to be featured in? What would the story be about? Why would you choose one over the other?
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How many products / services do you offer?
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Please list them here.
Would you consider your product in the luxury or high-end category? If not, how would you describe it?
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What do you hope your new website can do in relation to your products that your current site doesn’t offer?
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What makes your product different or unique than other solutions on the market?
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What is your most popular product? Why do you think that is?
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Customer Profile
Describe your typical customer. What is their lifestyle like?
What are the key demographics of your customer base (age, location, profession)?
The Customer that's perfect for you–
Based on your previous experience with customers and clients, describe the ideal client. Budget, project, personality, values, etc.
Customer Values
What values resonate most with your customers? (e.g., sustainability, craftsmanship, innovation)
How do these values align with the design and ethos of your brand?
In the space below, please share your answers from the question above.
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The Magazine Article + Why
Imagine your dream client is in line with you at the coffee shop, and they're casually telling you about your dream project. They're almost certainly decided on a product that is just not as perfect for their project as yours. But they don't know who you are and they have never heard of your brand or product. They have to make a decision immediately about their project and you know you could offer them something perfect for them. You have 5 minutes or less before their order is ready and they leave. Who are they, and what do you tell them?
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Can you describe the typical journey a client goes through from discovering your website to making a decision (e.g., purchasing, contacting you)?
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Try to list every step.
Can you describe the typical journey a client goes through after they push purchase? (meetings, proposals, install, testimonial, etc)
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What feedback, if any, have you received from clients regarding your online presence?
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What challenges or pain points do your clients face when interacting with your current website?
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How do you envision the new website improving the overall experience for your clients?
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List three websites you love.
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Where do you hope your website makes business easier?
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These are the typical pages I build. Is there anything specific I’m missing?
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Home, About, Shop, Contact, Portfolio / Case Studies, Blog, Product Sales Page , Reviews + Testimonials
Will you require a newsletter setup?
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Is there anything else you'd like to share?
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