Website Handoff
It’s that time when I send you home from the hospital with your new website baby. Let’s help you feel capable and excited.
Please review the information below and schedule your Website Handoff Meeting for this week using THIS LINK.
Client: Sue
Business: Great Lakes Flower Guild
Project: Website Design + Setup
What I Heard in Your Intake Meeting
From the very beginning, this was about building something complicated that would actually make things simpler for you, flower farmers and florists.
It was about creating a smart, simple system that supports the customer portion of the flower guild in a way that you want people to feel– cared for and cared about.
You spoke clearly about what matters to flower farmers:
Spending time in their farms and gardens.
Growing high-quality flowers.
Connecting with people who genuinely appreciate them.
And then there’s everything in between—
The logistics, the coordination, the back-and-forth—that part can be time-consuming, frustrating, and not where you want to spend your energy.
So the goal became:
To create something that handles the middle, without getting in the way of the work itself. Building a workhorse system wrapped in a look / feel that stands out design-wise.
What This Website Needed to Do
This site is designed to be:
A hub that makes it easy to do business together.
Not complicated, overwhelming or overly technical for the users (including you and Morgen).
Just:
• a clear place to list what’s available
• a simple way for buyers to purchase
• an organized system for managing orders
• a structure that keeps everything moving without constant oversight so that you can relax knowing it’s supporting you
It’s a solution that understands:
good design matters
clear communication matters
and ease matters
The Role of the Website
The website isn’t the center of the experience.
It supports the real center:
• the farms
• the flowers
• the people
Its job is to stay out of the way while making everything work better.
Website Delivery
Your Original Vision
We built a website that functions as a central hub for your flower market and guild.
It brings together your membership, weekly sales, and internal resources into one simple, organized system.
What We Built
Design
• A customized squarespace website
• Professional photography (two shoots)
• A color palette aligned with your brand
• Typography that fits the GLFG aesthetic
• A design that balances quiet, bougie + stand out
• Thoughtful site architecture
• A visual tone that feels welcoming and hospitality-driven
Core Pages
• Homepage
A clear introduction to who you are, what you’re building, and how the system works.
• Membership Page + Application
Explains the Guild and allows farmers to apply.
• Flower Market Store
A weekly marketplace where products are uploaded, sold, and organized in a consistent rhythm.
• Member-Only Pages
Private access for Guild members, including:
– Wisdom + Skill Sharing space
– Internal resources and guidance
• Feedback Page
A structured place for farmers and buyers to share feedback for future improvements.
Weekly Market System
The site is structured to support your weekly flow:
• Farmers upload available products by Saturday
• Orders open Monday (8am–5pm)
• Orders are processed Tuesday
• Farmers prepare orders
• Pickup happens Thursday (12–2pm)
This creates a predictable, repeatable rhythm that keeps everything organized.
Functionality
Product + Sales System
• Farmers can upload available flowers weekly
• Buyers can browse and purchase within a set timeframe
• Orders are collected and organized for fulfillment
Membership System
• Farmers can apply to join the Guild
• Clear onboarding pathway for new members
• Internal structure to support participation
Internal Resource Hub
• Space for farmers to share knowledge and experience
• Organized content to support onboarding and ongoing participation
Feedback System
• Dedicated page for collecting feedback
• Designed for post-season review, not real-time changes
Integrations + Tools
• Squarespace (website platform)
• Shop functionality for weekly market
• Newsletter setup
• Google Forms + Sheets for organization and coordination
These tools are set up to keep the system simple and manageable, without overcomplicating operations.
Additional Deliverables
• Brand-aligned website design
• Site structure and user flow planning
• Copy organization and page hierarchy
• One full photography shoot
• One additional bonus shoot for expanded content
What This System Supports
This setup allows you to:
• Run a weekly flower market without constant coordination
• Keep everything organized in one place
• Make it easy for farmers and buyers to participate
• Spend less time managing logistics and more time in your actual work
Bonus Creative Elements
One bonus piece is still in progress:
• A logo
This is a creative extra rather than operational necessity, so it will be completed after final site approval.
Ongoing Website Support
Now that your site is live, you may occasionally want help with strategic decisions, design updates, technical questions, or small improvements.
Strategy
The thinking behind your design and tech decisions—making sure what you add or change doesn’t break the guest experience or your backend systems.Design Updates
A very common scenario: adding a new page or section and unintentionally throwing off the design structure. I help you keep everything cohesive and elevated.Technical Questions
If something isn’t working or displaying correctly, I can usually diagnose it quickly—often in a 30-minute call—and either fix it or show you exactly how.Small Improvements
Refreshing colors, adding new photos, updating sections, or making small tweaks that keep the site feeling current and aligned with your brand.
Some clients love handling things themselves, and others prefer having a trusted partner they can call when something comes up.
Both approaches are completely normal.
Sometimes support looks like:
• Making design updates or adding new pages
• Creating graphics or social media assets
• Teaching you how to use a tool or feature
• Fixing something that broke or was accidentally deleted
• Helping when you're on a tight deadline and need a second set of hands
• General website maintenance
In other words — anything that helps keep your website running smoothly.
Two Ways to Work Together
Support Package
$50/hour (10-hour package) to be used within 1 year of purchase.
A prepaid block of 10 hours that you can use anytime you need support.
These hours can be used for:
• Design projects
• Website updates
• Social media creation
• Learning a new tool or feature
• Fixing something quickly
• General technical or creative support
Many clients choose this option when they value collaboration and having an expert available when needed.
A La Carte Support
$100/hour
If you only need help occasionally, you can book support one hour at a time.
This is perfect for situations like:
• You accidentally deleted something
• You’re launching something and need quick help
• You’re on a tight deadline and want extra support
The Goal
The goal of this offer is simple:
To make sure you always have calm, capable support available when you need it.
Your website should feel like a powerful tool for your business — not a source of stress.