CAPSULE CONTENT

Content crafted for your brand, in your voice, ready for the season you’re in. It’s well-designed and planned to be exactly what you’ll need and nothing you don’t.

What are we talking about this quarter?

YOUR QUARTERLY CONTENT CAPSULE

Client Connection

Local Experiences

Real Estate Right Now

YOUR CONTENT PLAN, AKA BUILDING LASTING RELATIONSHIPS & HAVING CASUAL CONVERSATIONS

Email Newsletter– create consistent connection

Blog Post– set you up as the expert to trust by consistently creating deeper, more valuable content consistently

Social Media– a business card for your brand. Share tiny moments from your blog stories, as well as promoting your blog & newsletter.

YOUR TONE

Thoughtful, Approachable, Warm, Sometimes a little Silly

What’s in this season’s issue?

BLOG POSTS– one per week

  • At Home With 1

  • At Home With 2

  • Realtor’s Report- Spring / Summer ‘24

  • A visit to Raw Aesthetics

  • etc

SOCIAL POSTS–

  • Carousels

    • Spa Treatments

    • 10 Questions Buyers Ask

    • 10 Questions Sellers Ask

    • Stress-Free Selling Tips

    • Stress-Free Buying Tips

    • etc

  • Standard Posts

    • New Listings

    • Photos with Captions

    • Questions you answer in captions

    • Random, lighthearted opinions / thoughts

    • Posts that promote blog posts

    • Intro Posts

    • Casual chatting (about the metroparks, your life, things you find funny or cool, etc)

STORIES– INTERACTIVE, BUILDING ON YOUR BLOG POSTS